Status: Jan 24, 2025

Thank you for your interest in the information on our website!

With the help of this Privacy Policy we would like to inform the users of our website about the type, scope and purpose of the personal data processed. Personal data in this context is all information that can be used to personally identify you as a user of our website (theoretically in an alternative way or by linking various data), including your IP address. Information that is stored in cookies is generally not or only in exceptional cases personally identifiable; however, cookies are covered by specific regulations that makes the permissibility of the use of cookies dependent on their purpose to a large extent on the active consent of the user.

In a general section of this Privacy Policy, we provide you with information on data protection, which generally applies to our processing of data, including data collection on our website. In particular, you as a data subject will be informed about the rights to which you are entitled.

The terms used in our Privacy Policy and our data protection practice are based on the provisions of the EU General Data Protection Regulation ("GDPR") and other relevant national legal provisions.

Controller according to the GDPR

Biogena GmbH & Co KG

Strubergasse 24
5020 Salzburg
Austria

e: mail@biogena-one.com 

Data Protection Officer of the Biogena Group of Companies is VACE Systemtechnik GmbH, Linzer Straße 16e, A-4221 Steyregg, datenschutz@biogena.com.

Data Processing Collection on Our Website

On the one hand, personal data is collected from you when you expressly communicate such data to us, on the other hand, data, especially technical data, is automatically collected when you visit our website. Some of this data is collected to ensure that our website functions without errors. Other data may be used for analysis purposes. However, you can use our website without a need to provide personal information.

Online Registration in Our Webshop

Purchases in our webshop are possible after completing online registration in our Biogena Club.

For registration, we process your basic data and email address. Your online account is password-protected. Here, you can view data about your completed, open, and recently shipped orders, manage your collected loyalty points, personal details, and any newsletter subscriptions.

This information is stored until the online account is deleted. Data processing is carried out for contract fulfillment in accordance with Art. 6(1)(b) GDPR. If legal retention obligations under the Federal Fiscal Code apply, data processing beyond this period will continue until the seven-year retention period expires. This is done to fulfill our legal obligations in accordance with Art. 6(1)(c) GDPR. Providing this data is essential for concluding and executing the contract.

We engage a data processor to manage online accounts.

 

Order Processing

Online orders are only possible after online registration and web login. Your email address is processed for web login.

We process the data provided during your online order to handle your purchase and ship your order. We need your email address to confirm your order receipt and send order and shipping confirmations. Additionally, we require your email address and phone number to contact you in case of inquiries about your order or delivery issues.

If loyalty points are collected or redeemed during the online order, they will be linked to your basic and purchase data. This ensures that individual transactions of members can be properly tracked and that earned or redeemed loyalty points are correctly managed. These data are stored by the operator for a maximum of five years during an active membership and processed for up to twelve months after termination.

Data processing is carried out for contract fulfillment in accordance with Art. 6(1)(b) GDPR. Your online orders are stored until the online account is deleted. If legal retention obligations under the Federal Fiscal Code apply, data processing beyond this period will continue until the seven-year retention period expires, in accordance with Art. 6(1)(c) GDPR. Providing this data is mandatory for contract conclusion and execution.

For a unified web login across participating stores, we use the processor Auth0. In this context, the web login involves the transfer of personal data to the United States. Auth0 is certified under the EU-US Data Privacy Framework.

Newsletter Subscription / Receiving Electronic Advertising

By confirming your newsletter subscription, we process your name and email address to send you a newsletter containing direct marketing and personalized advertising about Biogena products, events, and services (Biogena GmbH & Co KG, Nolimits Digital Business GmbH, Biogena Diagnostics Austria GmbH, Biogena Diagnostics Germany GmbH).

Personalized advertising means advertisements tailored to you and your interests. We use existing information, such as your residential region, registration date, and customer group classification (consumer or healthcare professional), to send you only relevant product advertisements.

We contact you based on your explicit consent (§ 174(3) TKG 2021). You can withdraw your consent at any time.

For newsletter registration, we use the double opt-in process—meaning we will only send you a newsletter via email if you have explicitly confirmed that you want to activate this service. After your initial registration, you will receive a notification email asking you to confirm your newsletter subscription by clicking a link. Data is processed for as long as consent is given or until withdrawal. Providing your data is necessary for newsletter delivery. If you do not provide your data, we cannot send you the newsletter.

If you no longer wish to receive newsletters, you can unsubscribe at any time for free by sending a message in text form to the contact details mentioned at the beginning (e.g., email, fax, letter). You will also find an unsubscribe link in every newsletter.

For newsletter-related data processing, we use Klaviyo as a processor. Further details on related data transfers can be found in the section on Klaviyo below.

Technologies on our website

Cloudflare

Provider: Cloudflare Inc, 101 Townsend Street, San Francisco, California 94107, USA.
Purpose: Content Delivery Network
Category: Technically Required
Recipient: USA
Data processed: IP Address, Website Visit Details
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Legitimate interest, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000GnZKAA0&status=Active
Website: https://www.cloudflare.com/
Further information:
https://www.cloudflare.com/security-policy
https://www.cloudflare.com/application/privacypolicy/

On our website, the service Cloudflare is used as a so-called content delivery network (CDN) as well as a security service.

A CDN is a service that helps to deliver content from our website, especially large media files such as images, faster with the help of regional servers connected via the Internet. Delivering content through servers near you reduces the average loading time of a website.

Cloudflare offers both web optimization and security services. Cloudflare does this by blocking threats and limiting misuse of server resources and bandwidth. Our website is significantly more powerful and less vulnerable to spam or other attacks thanks to Cloudflare.

Cloudflare uses cookies and processes data of the users of our website.

If a user calls up our website, requests are routed via Cloudflare's server. In this process, statistical access data about the visit to our website is collected. 

The access data include:

• IP address,
• the accessed internet page(s) of our website,
• type and version of the Internet browser used,
• the operating system used,
• the Internet page from which a user accessed our Internet presence (referrer URL),
• the length of time spent on our website and 
• the frequency with which our internet pages are accessed.

This data helps Cloudflare in particular to detect new threats and to ensure a high security standard for the operation of our website.

The data is processed to maintain the security and functionality of the CDN and to optimize our loading times. The use of cookies by Cloudflare is done for security reasons to ensure the trustworthiness of an end device and is absolutely necessary for the security function.

Cloudflare keeps data logs only as long as necessary and this data is deleted within 24 hours in most cases. However, there is information that Cloudflare keeps indefinitely as part of its permanent logs in order to improve Cloudflare's overall performance. However, this data is not personal and is anonymized by Cloudflare.

Cookies and Local Storage

We use cookies to make our website as user-friendly and functional as possible for you. Some of these cookies are stored on the device you use to access the site. 

Cookies are small packages of data that are exchanged between your browser and our web server whenever you visit our website. They do not cause any damage and are used solely to recognise website visitors. Cookies can only store information provided by your browser, e.g. information that you have entered into your browser or that is available on the website. Cookies cannot execute code and cannot be used to access your terminal device. 

The next time you access our website using the same device, the information stored in the cookies can then either be sent back to us (“first-party cookie”) or to a web application of third party to whom the cookie belongs (“third-party cookie”).  The information that is stored and sent back allows each web application to recognise that you have already accessed and visited the website using the browser on your device. 

Cookies contain the following information:

• Cookie name
• Name of the server from which the cookie originates
• Cookie ID number
• An expiry date, after which the cookie will be automatically deleted

We classify cookies in the following categories depending on their purpose and function:  

• Technically necessary cookies, to ensure the technical operation and basic functions of our website. These types of cookies are used, for example, to maintain your settings while you navigate our website; or they can ensure that important information is retained throughout the session (e.g. login, shopping cart). 
• Statistics cookies, to understand how visitors interact with our website by collecting and analysing information on an anonymous basis only. In this way we gain valuable insights to optimize both the website and our products and services. 
• Marketing cookies, to provide targeted promotional and marketing activities for users on our website.
• Unclassified cookies are cookies that we are trying to classify together with individual cookie providers.

Depending on the storage period, we also divide cookies into session and persistent cookies. Session cookies store information that is used during your current browser session. These cookies are automatically deleted when the browser is closed. No information remains on your device. Persistent cookies store information between two visits to the website. Based on this information, you will be recognized as a returning visitor on your next visit and the website will react accordingly. The lifespan of a persistent cookie is determined by the provider of the cookie.

The legal basis for using technically necessary cookies is our legitimate interest in the technically fault-free operation and smooth functionality of our website. The use of statistics and marketing cookies is subject to your consent. You can withdraw your consent for the future use of cookies at any time. Your consent is voluntary. If consent is not given, no disadvantages arise. For more information about the cookies we actually use (specifically, their purpose and lifespan), refer to this Privacy Policy and to the information in our cookie banner about the cookies we use.

You can also set your web browser so that it does not store any cookies in general on your device or so that you will be asked each time you visit the site whether you accept the use of cookies. Cookies that have already been stored can be deleted at any time. Refer to the Help section of your browser to learn how to do this.
 
Please note that a general deactivation of cookies may lead to functional restrictions on our website. 

On our website, we also use so-called local storage functions (also called "local data"). This means that data is stored locally in the cache of your browser, which continues to exist and can be read even after you close the browser - as long as you do not delete the cache or data is stored within the session storage. 

Third parties cannot access the data stored in the local storage. If special plug-ins or tools use the local storage functions, you are informed within the description of the respective plug-in or tool. 

If you do not wish plug-ins or tools to use local storage functions, you can control this in the settings of your respective browser. We would like to point out that this may result in functional restrictions.

Google Analytics

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA).
Purpose: Web Analytics, Performance Measurement, Conversion Tracking, Collection of Statistical Data
Category: Statistics
Recipients: EU, USA
Data processed: IP Address, Website Visit details, User Data.
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/en/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/locations/

On our website, we use the functions of the web analysis service Google Analytics to analyze user behavior and to optimize our website. The reports provided by Google are used to analyze the performance of our website and to measure the success of possible campaigns via our website.

Google Analytics uses cookies that enable an analysis of the use of our website.

Information about the use of the website such as browser type/version, operating system used, the previously visited page, host name of the accessing computer (IP address), time of server request are usually transmitted to a Google server and stored there. We have concluded a contract with Google for this purpose.

On our behalf, Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. According to Google, the IP address transmitted by your browser is not merged with other data from Google. 

We only use Google Analytics with IP anonymization activated by default. This means that the IP address of a user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by a user's browser within the scope of Google Analytics is not linked to other Google data. 

During the website visit, the user behaviour is recorded in the form of so-called events. These can represent the following:

• Page views, the click path of a user.
• first visit to our website
• visited websites
• start of a session
• interaction with our website
• user behavior (for example, clicks, scrolls, dwell time, bounce rates)
• file downloads
• ads seen / clicked
• interaction with videos
• internal search queries

furthermore, the following is recorded:

• approximate location (region)
• date and time of visit
• IP address (in shortened form)
• technical information about the browser or the end devices used (e.g. language setting, screen resolution)
• Internet service provider
• Referrer URL (via which website/advertising medium a user came to our website).

The processing of this data is essentially done by Google for its own purposes such as profiling (without our ability to influence).

The data about the use of our website is deleted immediately after the end of the retention period set by us in each case. Google Analytics gives us a default of 2 months for the retention period of user and event data, with a maximum retention period of 14 months. This retention period also applies to conversion data. For all other event data, the following options are available: 2 months, 14 months, 26 months (Google Analytics 360 only), 38 months (Google Analytics 360 only), 50 months (Google Analytics 360 only). We will choose the shortest storage period that corresponds to our intended use. You can ask us at any time for the retention period currently set by us.

The deletion of data whose retention period has been reached takes place automatically once a month.

Google Fonts

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company Google LLC (USA), https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Purpose: Integration of fonts
Category: Statistics
Recipients: EU, USA (possible)
Data processed: IP address, language settings, screen resolution, version and name of browser.
Data subjects: website visitors
Technology: JavaScript call
Legal basis: Consent, Data Privacy Framework
Website: www.google.com
Further information: https://developers.google.com/fonts/faq https://policies.google.com/privacy https://www.google.com/about/datacenters/inside/locations/

To display fonts consistently, our website uses Web Fonts which are provided by Google. 

To display web fonts, the web browser you use must connect with a Google server. This informs Google that our website is being accessed via your IP address. The IP address from the browser of the device you are using to access our site is also stored by Google. If your browser does not support Web Fonts, your device will display the site using a standard font type. With each Google Font request, your IP address is automatically transferred to a Google server along with information such as your language preferences, display resolution, version and name of your browser. The usage data collected by Google enables them to determine the popularity of specific font types. Google publishes these findings on internal analytics sites (e.g. Google Analytics).

Google Fonts enables us to use fonts on our own website without uploading them to our server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web. This reduces the data volume and is particularly advantageous for use on mobile devices. When you visit our site, the low file size allows for quicker loading times. Furthermore, Google Fonts are secure Web Fonts that support all major browsers.  

Google stores requests for CSS assets for one day on its servers. This enables us to use the fonts with the support of a Google style sheet. The font files are stored by Google for one year. To delete data prematurely, you must contact Google Support ( https://support.google.com ).

Google Marketing Platform / Google Ad Manager

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA)
Purpose: Personalized Advertising, Conversion Tracking, Remarketing, Campaign Performance Measurement
Category: Marketing
Recipients: EU, USA
Data processed: IP Address, Website Visit details, User data
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/de/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/inside/locations/

On this website, the Google Ads service is used for the purpose of advertising our products and services.  Google Ads is Google's in-house online advertising system. 

It is important for us to know whether an interested visitor ultimately becomes our customer. To be able to measure this, there is the so-called conversion tracking. Furthermore, we would like to be able to address visitors to our website again and in a targeted manner. We achieve this through so-called remarketing (retargeting).

Google Ads serves both conversion tracking and remarketing, i.e. we can see what happened after you clicked on one of our ads. In order for this service to work, cookies are used and visitors are sometimes included in remarketing lists in order to be served only with certain advertising campaigns.

This is done by means of a pseudonymous identification number (pID), which the browser of a user receives and is assigned to him. This pID enables the service to recognize which ads have already been displayed to a user and which have been called up. The data is used to serve ads across websites by enabling Google to identify the pages visited by the user. 

Our goal is that the offer of our website through the use of Google Ads targeted to those visitors who are actually interested in our offer. The data from conversion tracking allows us to measure the benefit of individual advertising measures and optimize our website for our visitors. Conversion can be measured through the use of cookies.

The information generated is transferred by Google to a server in the U.S. for evaluation and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or in the context of commissioned data processing. Under no circumstances will Google link data of a user with other data collected by Google.

Google Tag Manager

Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC (USA)
Purpose: Launching Tools and Plugins
Category: Technically Required
Recipients: EU, USA (possible)
Data processed: IP Address
Data subjects: User
Technology: JavaScript Call
Legal basis: legitimate interest, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active
Website: https://www.google.com
Further information:
https://policies.google.com/privacy
https://safety.google/intl/en/principles/
https://business.safety.google/adsprocessorterms/
Here you can find out where exactly Google data centers are located: https://www.google.com/about/datacenters/locations/

The Google Tag Manager service is used on our website.

The Tag Manager is a service that allows us to manage website tags via an interface. This allows us to include code snippets such as tracking codes or conversion pixels on websites without interfering with the source code. In doing so, the data is only forwarded by the Tag Manager, but neither collected nor stored. The Tag Manager itself is a cookie-less domain and does not process any personal data, as it serves purely to manage other services in our online offering. 

When the Google Tag Manager is started, the browser establishes a connection to Google's servers.  These are mainly located in the U.S. Through this, Google obtains knowledge that our website was called up via the IP address of a user. 

The Tag Manager ensures the resolution of other tags, which in turn may collect data. However, the Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags that are implemented with the Tag Manager.

hCaptcha

Provider: Intuition Machines, Inc, 1065 SW 8th St #704, Miami, FL 33130 (USA)
Purpose: Protection against misuse
Category: external service
Recipient country: Third country (USA)
Data processed: IP address, details of the website visit, online-related data
Data subjects: Website visitors
Technology: JavaScript call, cookies
Legal basis: legitimate interest (see purpose), certification according to EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, UK Extension to the EU-U.S. DPF
Website: https://www.hcaptcha.com/, https://www.imachines.com/
Further information:
https://www.hcaptcha.com/privacy/
https://www.hcaptcha.com/terms/
https://www.imachines.com/privacy/

The hCaptcha service is used on our website to protect against misuse by non-human visitors (bots) and to prevent spam.

The purpose of hCaptcha is to check whether data is entered on our website by a human or by an automated program. For this purpose, hCaptcha analyzes the behavior of visitors to our website based on various characteristics. This analysis starts automatically as soon as our website is visited. For the analysis, hCaptcha evaluates various pieces of information such as IP address, time spent by the visitor on the website or mouse movements. The data collected during the analysis is forwarded to the provider (data transfer to the US). The hCaptcha analysis in "invisible mode" can take place entirely in the background. 

The provider acts as a data processor or service provider for us.

Hosting

In the process of hosting our website, we store all data related to the operation of our website. This is necessary for enabling operation of our website. Therefore, we process this data on the legal grounds of our legitimate interest in optimising our website. To provide access to our website, we use the services of web hosting providers, to whom we supply the aforementioned data within the context of contractual processing.

Contact

Whenever you contact us, your information is used to process and handle your contact request in the course of fulfilling pre-contractual rights and obligations. To handle and answer your request it is necessary for us to process your data; otherwise we are unable to answer your request or only able to partially answer it. Your information can be stored in a database of customers and leads on the grounds of our legitimate interest in direct marketing.

We delete your request and contact information when your request has been definitively answered and there is no legally required time limit for storing this data prior to deletion (e.g. pursuant to a subsequent contractual relationship). This is usually the case when there is no further contact with you for three years in a row.

Meta-Pixel

Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, Parent Company: Meta Platforms, Inc (USA).
Purpose: Web Analysis, Tracking (Conversion)
Category: Marketing
Recipients: EU, USA
Data processed: IP Address, User Data, Website Visit Details
Data subjects: Users
Technology: JavaScript Call, Cookies
Legal basis: Consent, Data Privacy Framework, https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000GnywAAC&status=Active
Website: www.facebook.com
Further information: https://en-gb.facebook.com/privacy/policy https://en-gb.facebook.com/business/help/742478679120153

On our website, the service Meta-Pixel of the social network Facebook is used for the analysis, optimization and economic operation of our online offer.

With the help of Meta-Pixel, it is possible for Meta, on the one hand, to determine the visitors to our website as a target group for the display of personalized ads. Accordingly, we use Meta-Pixel to display the ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called "Custom Audiences"). With the help of Meta-Pixel, we also want to ensure that our Meta Ads correspond to the potential interest of users and do not have a harassing effect. With the help of Meta-Pixel, we can, on the other hand, track the effectiveness of Meta Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta Ad (so-called "conversion").

Your actions are stored in one or more cookies in the process. These cookies allow Meta to match your user data (such as IP address, user ID) with your Facebook account data. The collected data is anonymous and not visible to us and can only be used in the context of advertisements. You can prevent the linking with your Facebook account by logging out before you take any action. 

To set which types of ads are displayed to you within Facebook, you can visit the page set up by Meta and follow the instructions there for the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads

The settings are done in a platform-independent manner, which means that they are applied to all devices, such as desktop computers or mobile devices.

Microsoft Dynamics 365

On our website, we use cookies or tracking pixels from Microsoft Dynamics 365. The provider of Microsoft Dynamics 365 is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland ("Microsoft Dynamics").
Legal basis: Consent, Data Privacy Framework,
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000KzNaAAK&status=Active

Microsoft Dynamics uses cookies to score marketing leads based on their interaction with a particular website. Cookies do not contain any personal information in the process, but uniquely identify a particular browser for a particular computer, and Dynamics 365 Marketing may use it to correlate that ID with an actual contact in the Dynamics 365 Marketing database. This data is stored for a maximum of two years.

Microsoft Dynamics uses other cookies to group a visitor's loaded web pages recorded by the same script within the configured time period. It considers these elements as a single "visit" to the web page.

The use of Microsoft Dynamics requires your consent, which you can revoke at any time to us without giving reasons.

For more information about how Microsoft Dynamics 365 works, see the Microsoft privacy statement, available at: https://privacy.microsoft.com/privacystatement

Microsoft Dynamics 365 CRM

We use the customer relationship management ("CRM") system Microsoft Dynamics 365, provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland ("Microsoft Dynamics 365 CRM").
Legal basis: Consent, legitimate interest, Data Privacy Framework,
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000KzNaAAK&status=Active

Microsoft Dynamics 365 CRM enables us, among other things, to manage existing and potential customers and customer contacts. Using Microsoft Dynamics 365 CRM, we are able to capture, sort and analyze customer interactions via email, social media or phone across multiple channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g. newsletter mailings). 

With Microsoft Dynamics 365 CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of Microsoft Dynamics 365 CRM is based on our legitimate interest pursuant to Art. 6 paragraph 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 paragraph 1 lit. a GDPR; the consent can be revoked at any time.

For details, please refer to Microsoft's privacy policy:
https://privacy.microsoft.com/privacystatement

Order processing:

We have concluded a data processing agreement with the provider named above. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

SalesViewer®

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes. In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

Server Log Files

For technical reasons, particularly to ensure a functioning and secure website, we process the technically necessary data about accesses to our website in so-called server log files which your browser automatically sends to us. 

The access data we process includes:

• The name of the website you are accessing  
• The browser type (including version) you use
• The operating system you use
• The site you visited before  accessing our site (referrer URL)
• The time of your server request
• The amount of data transferred
• The host name of computer (IP address) you are using to access the site

This data cannot be traced back to any natural person and is used solely to perform statistical analyses and to operate and improve our website while also optimising our site and keeping it secure. This data is sent exclusively to our website operator. The data is neither connected nor aggregated with other data sources. In case of suspicion of unlawful use of our website, we reserve the right to examine the data retroactively. This data processing takes place on the legal grounds of our legitimate interest in maintaining a technically fault-free and optimal website.

The access data is deleted within a short period of time after serving its purpose (usually within a few days) unless further storage is required for evidence purposes. In such cases, the data is stored until the incident is definitively resolved.

SSL Encryption

Within your visit to our website, we use the widespread SSL procedure (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser. You can tell whether an individual page of our website is transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser. We use this encryption procedure on the basis of our justified interest in the use of suitable encryption techniques.

We also make use of suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorised access by third parties. Our security measures are continuously improved in line with technological developments and kept state-of-the-art.

Webcare

Provider: DataReporter GmbH, Zeileisstraße 6, 4600 Wels, Austria.
Purpose: Consent Management
Category: technically required
Recipient: EU, AT
Data processed: IP Address, Consent Data
Data subjects: Users
Technology: JavaScript call, Cookies, Swarmcrawler
Legal basis: Legitimate interest, consent (swarmcrawler to evaluate search results)
Website: https://www.datareporter.eu/
Further information: https://www.datareporter.eu/de/privacystatement.html

On our website, we use the Webcare tool for consent management. Webcare records and stores the decision of each user of our website. Our Consent Banner ensures that statistical and marketing technologies such as cookies or external tools are only set or started if the user has expressly consented to their use.

We store information on the extent to which the user has confirmed the use of cookies. The user's decision can be revoked at any time by accessing the cookie setting and managing the declaration of consent. Existing cookies are deleted after revocation of consent. For the storage of information about the status of the consent of the user, a cookie is also set, which is referred to in the cookie details. Furthermore, the IP address of the respective user(s) is transmitted to DataReporter's servers when this service is called up. The IP address is neither stored nor associated with any other data of the user, it is only used for the correct execution of the service.

With the help of Webcare, our website is regularly checked for technologies relevant to data protection. This investigation is only carried out for those users who have expressly given their consent (for statistical or marketing purposes). The search results of the users are evaluated by Webcare in an anonymous form and only in relation to technologies and used for the fulfillment of our information obligations. To start the Swarmcrawler technology, a request is sent to our servers and the IP address of the user is transmitted for the purpose of data transfer. Servers are selected which are geographically close to the respective location of the user. It can be assumed that for users within the EU, a server with a location within the EU will also be selected. The IP address of the user is not stored and is removed immediately after the end of the communication.

Klaviyo

Provider: Klaviyo Inc., 125 Summer St Floor 7, Boston, MA 02111, USA)
Purpose: CRM, Mailing, Marketing Automation
Category: Marketing
Recipient: US
Data processed: IP Address, Consent Data
Data subjects: Users
Technology: JavaScript call, Cookies
Legal basis: Legitimate interest, consent (swarmcrawler to evaluate search results)
Website: t https://www.klaviyo.com/legal/privacy-notice, https://www.klaviyo.com/legal/data-processing-agreement

We pass on the information you provide to Klaviyo when you register for the newsletter (e-mail address, first name and surname if applicable). The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device as well as the time. This data can be used to create user profiles under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical analysis to improve newsletter campaigns. Your data is generally transmitted to Klaviyo servers in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.

Klar

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar, collects, processes and stores data on this website and its subpages for reach measurement, statistical analysis. This collection takes place on the following legal basis: The user has given his consent in accordance with Article 6 (1) sentence 1 a GDPR and Section 25 (1) sentence 1 TTDSG, the data to be processed will be collected on a user-specific basis. For the aforementioned different types of collection, different cookies are used to ensure the respective type of collection. **Objection** To object to the use of Klar in principle, please use this [Link](https://655656598.biogena-one.com/donottrack/me). This will set a cookie with the name "do_not_track" from the domain "biogena-one.com". Please do not delete it, otherwise we cannot guarantee that you will not be tracked by Klar. Information on data protection and data use can be found on the following website of Klar: [https://www.getklar.com/data-protection](https://www.getklar.com/data-protection).

General information on data protection

The following provisions in its principles apply not only to the data collection on our website, but also in general to other processing of personal data.

Personal data

Personal data is information that can be assigned to you individually. Examples include your address, your name as well as your postal address, email address or telephone number. Information such as the number of users who visit a website is not personal data because it is not assigned to a person.

Legal basis for the processing of personal data

Unless more specific information is provided in this Privacy Policy (e.g. in the case of the technologies used), we may process personal data from you on the basis of the following legal principles:

• consent in accordance with Art. 6 paragraph 1 lit. a of the GDPR - The data subject has given his or her consent to the processing of his or her personal data for one or more specific purposes.
• Fulfillment of a contract and pre-contractual measures pursuant to Art. 6 paragraph 1 lit. b of the GDPR - Processing is necessary for the fulfillment of a contract to which the data subject is a party or for the implementation of pre-contractual measures.
• Legal obligation pursuant to Art. 6 paragraph 1 lit. c of the GDPR - Processing is necessary for the performance of a legal obligation.
• Protection of vital interests pursuant to Art. 6 paragraph 1 lit. d of the GDPR - Processing is necessary to protect the vital interests of the data subject or of another natural person.
• Reasonable interests pursuant to Art. 6 paragraph 1 lit. f of the GDPR - The processing is necessary to protect the legitimate interests of the controller or of a third party unless the interests or fundamental rights and freedoms of the data subject prevail.

Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our home country.

Transfer of personal data

Your personal data will not be transferred to third parties for purposes other than those listed in this Privacy Policy.

We will only transfer your personal data to third parties if:

• you have given your express consent in accordance with Art. 6 paragraph 1 lit. a of the GDPR,
• the transfer pursuant to Art. 6 paragraph 1 lit. f of the GDPR is necessary to safeguard reasonable interests, as well as to assert, exercise or defend legal claims and there is no reason to assume that you have a prevailing interest worthy of protection by not disclosing your data,
• there is a legal obligation to transfer the data in accordance with Art. 6 paragraph 1 lit. c of the GDPR, as well as this is legally permissible and / or
• it is required according to Art. 6 paragraph 1 lit. b of the GDPR for the processing of contractual relationships with you.

Cooperation with processors

We carefully select our service providers who process personal data on our behalf. If we commission third parties to process personal data on the basis of a data processing agreement, this is done in accordance with Art. 28 of the GDPR.

Transfer to third countries

If we process data to a third country or if this is done in the context of using the services of third parties or disclosure or transfer of data to other persons or companies, this is only done on the legal basis described above for the transfer of data.

Subject to express consent or contractual necessity, we process or allow data to be processed only in third countries  in accordance with Art. 44 - 49 of the GDPR with a recognized level of data protection or on the basis of special guarantees, such as contractual obligations through so-called standard contractual clauses of the EU Commission, the existence of certifications or binding corporate rules.

Data transfer to the U.S.

We would like to explicitly point out that as of July 10, 2023, the EU Commission has issued an adequacy decision on the EU-US data protection framework (Data Privacy Framework) pursuant to Art. 45 paragraph 1 GDPR. Accordingly, organizations or companies (as data importers) in the US that are registered in a public list as part of the self-certification of the Data Privacy Framework provide an adequate level of protection for data transfers. Whether the specific provider of a service is already certified can be found here: https://www.dataprivacyframework.gov/s/participant-search

The Data Privacy Framework provides a valid legal basis for the transfer of personal data to the USA. This creates binding guarantees to comply with all ECJ requirements; for example, it provides that access by U.S. intelligence services to EU data is limited to a necessary and proportionate level and that a data protection review court is created to which individuals in the EU also have access.

If a transfer of data by us to the US takes place at all or if a service provider based in the US is used by us, we refer to this explicitly in this Privacy Policy (see in particular the description of the technologies used on our website).

It should be noted that aside from significant improvements, the Data Privacy Framework is only partial and only applies to data transfers to those data importers in the U.S. that appear on the public list of certified organizations/companies.

What can the transfer of personal data to the US mean for you as a user and what risks are involved?

Risks for you as a user as far as data importers in the USA are concerned, which are not covered by the Data Privacy Framework, are in any case the powers of the US secret services and the legal situation in the U.S., which currently, according to the European Court of Justice, no longer ensure an adequate level of data protection. Among others, these are the following:

• Section 702 of the Foreign Intelligence Surveillance Act (FISA) does not provide for any restrictions on the surveillance measures of the secret services or guarantees for non-US citizens.
• Presidential Policy Directive 28 (PPD-28) does not provide effective remedies for those affected against actions by U.S. authorities and does not provide barriers to ensuring proportionate measures.
• The ombudsman provided for in the Privacy Shield does not have sufficient independence from the executive; he cannot issue binding orders to the U.S. secret services.

Legally compliant transfer of data to the U.S. on the basis of the standard contractual clauses for data importers not covered by the Data Privacy Framework?

In June 2021, the European Commission adopted new Standard Contractual Clauses (SCC) in Decision 2021/914/EU. These create a new legal basis for data transfers where the level of data protection is not the same as in the EU.

Legally compliant transfer of data to the U.S. based on consent?

If a data transfer to a service provider based in the U.S. takes place that is not covered by the Data Privacy Framework and this data transfer is based on explicit consent, we provide explicit information about this in this privacy policy, in particular in the description of the technologies used on our website.

What measures do we take to ensure that data transfers to the U.S. are legally compliant?

Where US providers offer the option, we choose to process data on EU servers. This should technically ensure that the data is located within the European Union and that access by US authorities is not possible.

Storage periods in general

If no explicit storage period is specified during the collection of data (e.g. in the context of a declaration of consent), we are obliged to delete personal data in accordance with Art. 5 paragraph 1 lit. e of the GDPR as soon as the purpose for processing has been fulfilled. In this context, we would like to point out that legal storage obligations represent a legitimate purpose for the further processing of affected personal data.

Personal data will be stored and retained by us in principle until the termination of a business relationship or until the expiry of any applicable guarantee, warranty or limitation periods, in addition, until the end of any legal disputes in which the data is required as evidence, or in any event until the expiry of the third year following the last contact with a business partner.

Storage periods in particular

As part of the description of individual technologies on our website, there are specific references to the storage period of data. In our cookie table, you will be informed about the storage period of individual cookies. In addition, you always have the possibility to ask us directly about the specific storage period of data. To do so, please use the contact data listed in this Privacy Policy.

Rights of data subjects

Data subject have the right:

• (i) in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you may request information on the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned duration of storage, the existence of a right of rectification, deletion, restriction of processing or opposition, the existence of a right of appeal, the origin of your data, if not collected by us, as well as the existence of automated decision making including profiling and, where applicable, meaningful information on the details thereof;
• (ii) in accordance with Art. 16 of the GDPR, to demand without delay the correction of incorrect or incomplete personal data stored by us;
• (iii) in accordance with Art. 17 of the GDPR, under specific circumstances  to demand the deletion of your personal data stored with us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
• (iv) in accordance with Art. 18 of the GDPR, to demand the (temporary) restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer require the data, but you require it for the assertion, exercise or defense of legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR;
• (v) in accordance with Art. 20 of the GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another controller; However, this only covers those of your personal data that we process with the help of automated processes after your consent or on the basis of a contract with you;
• (vi) in accordance with Art. 21 of the GDPR, if your personal data are processed on the basis of our legitimate interest, to object to the processing of your personal data for reasons arising from your specific situation or if the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without indicating a specific situation.
• (vii) in accordance with Art. 7 paragraph 3 of the GDPR, you may at any time revoke your consent to us. As a result, we may no longer continue the data processing based on this consent in the future. Among other things, you have the option of revoking your consent to the use of cookies on our website with effect for the future by calling up our Cookie Settings.
• (viii) in accordance with Art. 77 of the GDPR to complain to a data protection authority regarding the illegal processing of your data by us. As a rule, you can contact the data protection authority at your usual place of residence or workplace or at the headquarters of our company.

The responsible data protection authority for Biogena GmbH & Co KG is:

Österreichische Datenschutzbehörde
Barichgasse 40-42, 1030 Wien, Österreich
Tel.: +43 1 52 152-0, dsb@dsb.gv.at

Assertion of rights of data subjects

You yourself decide on the use of your personal data. Should you therefore wish to exercise one of your above-mentioned rights towards us, you are welcome to contact us by email at mail@biogena-one.com or by post, as well as by telephone.

Please assist us in specifying your request by answering questions from our responsible employees regarding the specific processing of your personal data. If there are reasonable doubts about your identity, we may request a copy of your identification.

For questions regarding data protection, you can reach us at mail@biogena-one.com or at the other contact details stated in this Privacy Policy.